In this emerging digital era, content marketing has been playing an instrumental role in changing the dynamics of marketing. Content marketing – which is the process o...

DIGITAL IS SIMPLE. And this piece is for highlighting that simplicity. All businesses which are active in the digital domain or are planning to grow better through the...

The manufacturing industry can be called one of the oldest industries globally. After the industrial revolution, there was a movement to mass production of several hou...

After the internet disruption, there has been a massive shift to digital marketing in most industries. The healthcare industry has followed suit as well; a lot of medi...

Are you struggling with an empty doc and cursor blinking, poking you to write something at least? But your mind is clogged up with a vacuum, not sure where to begin. O...

Real Estate is a booming market. And something that desperately needs the right ways of marketing. Someone once mentioned in a conversation having abstract roots, that...

Both these words (Remarketing and Retargeting) are profoundly known to create a lot of confusion among Marketers. Retargeting and remarketing are classic terminologies...

Website copywriting is now more important than it was 5 years ago. With more competition and expanding digital space, in addition to more lucrative opportunities, comp...

When you own a business that has a product or service for a specific group of people, you need to promote it using a set of exclusive marketing strategies. The answer ...

“Conversion rate optimization really isn’t about optimizing web pages – it’s about optimizing decisions – and the page itself is a means to an end but not an end itsel...