Influencer marketing has evolved into a multi-billion-dollar cornerstone of modern brand strategy. From mega-celebrities to niche micro-creators, influencers now shape...

In today’s digital-first world, the faces of your brand matter as much as the product or service itself. From grassroots advocates to celebrities, each type of brand r...

In the digital era shaped by innovation, AI influencers are redefining modern marketing. These digitally created personalities, powered by advanced artificial intellig...

In a world obsessed with data, founders need something more timeless: intuition. Clicks. Likes. Open rates. CAC. ROI. We measure everything. In today’s business world,...

In a world where attention is fleeting and competition is fierce, brand purpose becomes the most powerful differentiator. More Indian founders are waking up to a criti...

You’ve spent weeks, maybe months, perhaps even years, refining your product. You’ve assembled your team, sorted out the infrastructure, handled the funding, and tied d...

Some founders build products. Some build businesses. A few, like Rahul Shah, build systems of excellence that transcend industries. This is the story of one such found...

Brand-building isn’t just about selling a product. It’s about structuring a vision, creating belief, and launching a movement rooted in brand purpose. Sometimes, that ...

Milk is one of the most essential foods in Indian households. Yet over the years, it has become one of the most debated and adulterated items on our tables. Hormones. ...

In today’s brand-driven economy, success is about why consumers believe in you. At Seagull Advertising, a leading branding and advertising agency, we’ve seen this shif...