Facebook advertising provides a lot of tools to boost ROIs for your business. It is important to use the Facebook platform to target your audience. There are...

If you are seeking some introductory knowledge about PPC (Pay Per Click) advertising, then this article is for you. It lists down various types of PPC Ads on...

There is no magic ingredient to make your content go viral, so it’s better to incorporate time tested practices. Tap into all the social media platforms to u...

Video advertising is winning the hearts of marketers all over the world. It has become a holistic business approach as over 50% of consumers prefer video ads...

For businesses to remain in the competitive online landscape today, they must adapt to the rapidly evolving changes. Owing to these changes and the developme...

Podcasts have been gripping audiences from everywhere, and there has never been a better time to start podcasting. Many business owners, entrepreneurs and ma...

What is a Meme? Memes can be funny images, videos or even well-structured texts that are shared on social media with the intent of sharing humour. You can ma...

Sometime in February 2013, I was in Delhi attending the India chapter of Ad: Tech. It was a first for me – being part of a global digital marketing conferenc...

With the Independence day upon us, the entire country will celebrate it with joy and unity in a true Indian fashion. It is undoubtedly an emotional day for w...

This article provides information that can guide you about how to shape your marketing budget and where to invest your marketing bills. In this article you c...