Business is all about making the most of all the available opportunities. In order to do this it is imperative that a commercial organization makes a correct...

Technology is everywhere these days. All through the internet was discovered about three to four decades back, it is true applications have begun only very r...

Your blog post coSeagull Advertising, a pioneer in the world of brand management and advertisement, has recently completed 25 years in the industry. As a top...

Building a brand strategy requires what you actually want to establish with your brand, how unique it is and what is your target market. A long-term perspect...

Are you struggling with an empty doc and cursor blinking, poking you to write something at least? But your mind is clogged up with a vacuum, not sure where t...

Real Estate is a booming market. And something that desperately needs the right ways of marketing. Someone once mentioned in a conversation having abstract r...

Both these words (Remarketing and Retargeting) are profoundly known to create a lot of confusion among Marketers. Retargeting and remarketing are classic ter...

A topical event can be segregated into two broad categories – seasonal and occasional. An example of a seasonal event is a Christmas celebration in December ...

Website copywriting is now more important than it was 5 years ago. With more competition and expanding digital space, in addition to more lucrative opportuni...

When you own a business that has a product or service for a specific group of people, you need to promote it using a set of exclusive marketing strategies. T...