There is no magic ingredient to make your content go viral, so it’s better to incorporate time tested practices. Tap into all the social media platforms to u...

Video advertising is winning the hearts of marketers all over the world. It has become a holistic business approach as over 50% of consumers prefer video ads...

For businesses to remain in the competitive online landscape today, they must adapt to the rapidly evolving changes. Owing to these changes and the developme...

Podcasts have been gripping audiences from everywhere, and there has never been a better time to start podcasting. Many business owners, entrepreneurs and ma...

There are over 326 million average monthly twitter users globally to share your content with. Every day about 500 million tweets are sent on Twitter. The aud...

Human resource earlier used to be a service organisation, but now, it’s strategic. It can use data analytics to ask and answer vital questions about th...

What is a Meme? Memes can be funny images, videos or even well-structured texts that are shared on social media with the intent of sharing humour. You can ma...

Sometime in February 2013, I was in Delhi attending the India chapter of Ad: Tech. It was a first for me – being part of a global digital marketing conferenc...

What is Local SEO? Local SEO can also be known as local search engine marketing. Local SEO is a process of optimising your online business presence (by promo...

Insta Stories or IG Stories are the new real-life-reel that lets you showcase the moments you wish to share with your IG pals. Moreover, it allows you to doo...