Those days are long gone where social media was a platform for “just posting” your thoughts. Those days are history when you used to update the content on th...

The world has become a marketplace, thanks to the internet and online marketing. As of now, 21.8% of the earth’s population buys online, and the number is pr...

This article provides information that can guide you about how to shape your marketing budget and where to invest your marketing bills. In this article you c...

A visual language is described as any other language. And misunderstandings arise if the language is not understood by everyone using it. The best stories ar...

Popular products can become brands and brand names can be used to refer to popular products. Sounds confusing? This article will provide a clear understandin...

The core principle of design is to simplify and tell a brand’s story in a way that connects emotionally with the customer. To understand this better – ...

A brand is remembered for a high-quality product, excellent service, fine care and most importantly a strong brand identity. Brand identity is how the brand ...

No one can deny the rise of inbound marketing and the decline of outbound marketing. Here is how the marketing budget looks like, as per company size –...

In many ways, leads have become the bread and butter for any business and there are various ways to convert a customer into a potential lead. Whether it is t...

I have a habit of reading the late-night news on my cell phone just before hitting the bed. While social scientists may opine that using a mobile phone late ...