It appears that the battle for customer mindshare is never-ending. We all want potential customers to think about our company. But, long before they make a purchase, w...

Whether you have a business or run a service company, a brand name attached to the company acts as the primary identity. People and your customers know your products o...

With so many different branding strategies to select from, it can be tough to determine which ones are right for your company. In this blog, you will find the differen...

Branding is important because it creates a captivating impression on the audience and informs your clients and customers about what to expect from your business. It is...

Starting a new business can be a really harrowing task. Apart from developing quality core functions, a lot of attention must also be given to the fact that the brand ...

Terminologies and words due to their similar meanings or connotations can create much confusion amongst the general people. Often even profiles deeply related to the d...

1. What is a brand strategy, defined in your own words? A Brand Strategy is a blueprint that connects a product’s rational benefits to a customer’s emotion...

1. How will You Define Creativity? The holy grail of any advertising agency is its creative product. Inventive ideas backed by flawless execution are what drives the c...

The Novel CoronaVirus has surely changed a lot of things in the current times. Apart from affecting social dynamism and popular human behavior patterns it has also aff...

Business is all about making the most of all the available opportunities. In order to do this it is imperative that a commercial organization makes a correct assessmen...