Choosing the Right Digital Marketing Agency for your Brand
Posted: May 22, 2020 | Author: Nitish Joshi
In order to ace your search and online visibility, you need all the help you can get. There’s simply no way your in-house marketing team can stay on top of Google’s ever-changing algorithms, constantly look for new SEO tips, identify the right keywords your customers are using, optimize your landing pages, and keep creating new content for your site.
In this tremendously competitive market, it is better to work with a professional digital marketing agency that can help you set the right goals and achieve them consistently.
Here’s how to Choose the Right Digital Marketing Growth Partner for your Brand
SEO Company? How about a Lead Generation Partner!
Companies make the mistake of hiring an SEO agency with the aim of getting “rankings” in Google. Those days are gone! Only rankings don’t matter anymore.
The right digital marketing agency will understand your consumer behaviour, generate demand for your services, pinpoint keywords that can get you leads, and create the right content to nurture and convert them.
Related Post- How Seagull helps you in your Lead Generation journey
Focus on Branding not Ranking
Any digital agency that promises “rankings” in three to six months, show them the door! Even better would be to not bring up the ranking subject at all. This will truly throw them off their so-called “SEO Game”.
Yes, rankings are a part of the overall strategy but what you should be aiming for is brand visibility. Google will give you far more valuable positions in the search results if you get reviews, ratings, mentions, listings and citations from your customers and other worthy sources.
The right digital marketing agency will always aim for Brand visibility and Brand Identity.
Read this to find out: Why it is important to have a memorable Brand Identity
Know the Right Metrics
In order to know if you’re succeeding or not, you need to understand how to measure success.
Spurious agencies will try to confuse you with a lot of technical jargon which will sound amazing to the ears at first but will cause a headache later when looking at the monthly reports.
Have a basic knowledge of industry metrics like keyword difficulty, SERPs, search volume, featured snippets, bounce rate and so on. You don’t have to be an expert but do your due diligence before signing off with an agency.
The right digital marketing agency will never confuse but rather educate you!
Related Post- 31 Marketing Terms You Need to Know
Not just Content, but Valuable Information
Content is the lifeblood of all digital marketing campaigns. Research, collate and share content that your customers can use. Content produced should be such that it helps your prospects move ahead in their consumer journey.
Before signing up, ask the digital agency - what forms of content they will help create, how will they distribute it for you and on which digital platforms. Ask them how it will improve reach and brand recall.
The right digital marketing agency will have a full-fledged content marketing plan and monthly calendars to support your business goal.
Here at Seagull Advertising, we are truly and wholeheartedly involved in content creation and marketing. Ask us anything, tell us your goals and we will provide a solution.
Haven’t considered content marketing at all? Here are: 9 Reasons Why Content Marketing Should be a part of your marketing plan
Leverage the Power of Technology & Automation
You might have heard words like “Marketing Automation”, “MarTech”, “Sales Automation” and so on. But what exactly do these automation platforms or tools do?
First of all, marketing automation is the process of using software to complete repetitive tasks such that they can save a lot of time and effort. With the power of automation, you will be able to reach your target audience with the right content at the right time, every single time! It also eliminates the human error factor by large.
Some of the most popular marketing automation tools in the market are - HubSpot, Pardot, Marketo and Eloqua.
Using automation, the right digital marketing agency will devise strategies that can deploy all types of marketing channels as a whole system working together.
Demand Clear and Precise Reports
In online marketing, it’s easy to be overwhelmed by hundreds of vanity metrics that have no correlation to your business goals.
Decide and agree on metrics that are relevant for your business, analyse progress periodically, and make sure you don’t change priorities halfway down the road.
Work with a partner who delivers metric-oriented results on a regular basis.
The right digital marketing agency will help you steadily build your brand, audience, and online visibility. All these can make a big difference to your bottom line. Check their references and have them explain their strategy to you in detail before handing over the reins to your online presence.