In today’s digital-first world, the faces of your brand matter as much as the product or service itself. From grassroots advocates to celebrities, each type of brand r...

In the digital era shaped by innovation, AI influencers are redefining modern marketing. These digitally created personalities, powered by advanced artificial intellig...

Milk is one of the most essential foods in Indian households. Yet over the years, it has become one of the most debated and adulterated items on our tables. Hormones. ...

From the thousands of brands that bombard you with their communication, how many do you actually remember? Not many, right? Most of these brands get lost amidst the ch...

Here’s an interesting thing – the full form of FMCG is Fast-Moving Consumer Goods. Well, the reason why this is interesting is that the brand strategy for these ...

What comes to your mind when we say brand identity? A brand identity is basically how brands are perceived, the image it creates in consumers’ minds. Creating a strong...

Did you know? Packaging acts as your silent brand ambassador as it communicates your brand’s identity, value, quality and premiumness (depending on the offering) to yo...

Creating a cohesive visual communication branding strategy is a crucial aspect of any business or organization, as it ensures a consistent message is communicated acro...

Technology is everywhere these days. All through the internet was discovered about three to four decades back, it is true applications have begun only very recently. M...

Even though you have a small business, a chance to make it big might just be waiting around the corner. So it’s better to stay safe than say sorry. A well-functi...