Whether you have a business or run a service company, a brand name attached to the company acts as the primary identity. People and your customers know your ...

With so many different branding strategies to select from, it can be tough to determine which ones are right for your company. In this blog, you will find th...

Branding is important because it creates a captivating impression on the audience and informs your clients and customers about what to expect from your busin...

This is the age of the internet. Like so many other walks of life, even commercialism and business is majorly influenced by the technology of the internet. A...

Starting a new business can be a really harrowing task. Apart from developing quality core functions, a lot of attention must also be given to the fact that ...

Terminologies and words due to their similar meanings or connotations can create much confusion amongst the general people. Often even profiles deeply relate...

Since the inception of consumerism and commercialism, advertising and branding have been very important elements that not only help to define the brand, its ...

1. What is a brand strategy, defined in your own words? A Brand Strategy is a blueprint that connects a product’s rational benefits to a customer’...

1. How will You Define Creativity? The holy grail of any advertising agency is its creative product. Inventive ideas backed by flawless execution are what dr...

The Novel CoronaVirus has surely changed a lot of things in the current times. Apart from affecting social dynamism and popular human behavior patterns it ha...