The blog surely won’t be as boring as the title, we can assure you that. Our SEO guy just hit the creative block, probably. Now, why is the SEO guy supposed to be creative, you may ask. Well, at Seagull Advertising, we believe everyone is creative, and anyone can come up with great ideas. Maybe that is the reason why we are touted to be the best advertising agency. Ok. Let’s forget about our SEO guy and focus on the main purpose of this blog.
A creative block is not that serious as you may believe it to be. If it succeeds in turning brilliant minds into blank slates, trust us, it is just temporary. In this blog, we will give you a few valuable insights on how to navigate through a creative block. In addition, we will also tell you a bit more about Seagull Advertising, and why it is the best when it comes to branding strategy. Read on.
Shift To A New Territory
New places give you new ideas. Don’t just stay glued to your desk and keep staring at the same set of people. Go somewhere else, grab that bean bag, or just head outside. For instance, David Ogilvy, the “Father of Advertising,” would often take long countryside walks to spark his ideas. A new environment refreshes your mind and invites fresh perspectives.
Doodle, Scribble, Sketch
It is absolutely not mandatory that everything that comes out of your pen on paper, or on the word doc of your computer has to mean something. When facing a creative block, just go all out and doodle or scribble anything that comes to your mind. And you never know, a stupid doodle or a idiotic scribble could gift you a great idea. Talking of which, think of the Nike swoosh—a simple doodle by a graphic design student, now worth billions.
Pay A Visit To Your Old Buddy - Your Great Work
At times, looking back is not that bad at all. Take inspiration from your old work. Go check out how great you were before that creative block hit you.. For example, Coca-Cola’s “Share a Coke” campaign revamped their classic branding by personalizing bottles with names. It wasn’t entirely new—personalization trends had existed—but revisiting this concept gave it a fresh spin.
Forge A New Bond
When your ideas hit a wall, invite someone outside your field for a brainstorming session. Their fresh perspective might light the spark you need.
Say Yes To Experimenting
Don’t be afraid to try something unconventional. What you think is a dumb idea, could be an award-winning campaign for someone else. Don’t judge your ideas, let them break free. Let them be. Just let them be.
Just Leave It To The Universe
Have you been ever stuck at a game level, and cracked it when you least expected it to? Well, this is exactly what might happen with your creative block as well. Just empty your mind. Don’t chase what has been avoiding you. And some moment, it might just come back to you with a great, great idea. Try it.
In Seagull Advertising, a lot of our creative geniuses have faced the creative block. While at times they have found out their own method to deal with it, a lot of times, it has been our impeccable pathway to cracking the perfect branding strategy that has helped them.
