If these questions sound intriguing and scary, you may need to rethink the way you are promoting your real estate business online.
Read through the post to know what are real estate buyer personas and how to create them.
Included in the post is an example as well as a free downloadable real estate buyer persona template at the end.
New technologies have radically transformed the way businesses connect with clients. A modern and well-balanced approach to campaigns is essential for real estate businesses to refine their online marketing strategies, beat the competition & gain majority of the leads from the market.
Companies have started taking the content focused inbound marketing approach for their real estate business. Rather than heavy advertising, this strategy focuses on providing value to prospects at each stage of their buyer journey and solve their problems with pin-point solutions.
In this blog, we tell you how to create a buyer persona that will increase your engagement with prospective customers and indirectly increase revenue. Defining and building buyer personas is a very important part of the client acquisition journey and the overall inbound strategy.
In order to understand the customer psyche, it is essential to ask yourself the right questions. By understanding “who, what, where, when, how, and why?” a more comprehensive and satisfying experience is provided for clients.
Becoming familiar with real estate buyer personas is a great way for your business to learn and support the clients in goal-directed buying decisions. Regardless of whether a buyer is interested in an investment property or a home to live in, a comprehensive understanding of real estate buyer personas will help you to gain insights on why and how you can influence them in their buying journey.
They are core to all inbound marketing strategies for any business working in any domain. Same applies to real estate as well.
In the words of HubSpot - "Buyer personas are semi-fictional, generalised representations of your ideal customers."
They help you understand your customers (and prospects) better, and make it easier for you to tailor content to their specific needs, behaviours, and concerns.
Some of the best buyer personas are based on market research as well as on insights you gather from your actual customer base (through surveys, interviews, etc.). Depending on the size of your business and the variety of product offerings, you could have as few as one or two personas, or as many as 10 or 20.
All inbound marketing campaigns start with creation of buyer personas.
An ideal buyer persona includes information such as -
By creating a personalised marketing strategy for each buyer persona, you can be sure to appeal to the needs and concerns of each. Below is the typical look of a buyer persona -
In this section, we are going to outline the things to consider when creating a proper buyer persona.
Now that you have a much better idea of what a persona is and what constitutes in creating one, let's take a look at one such example -
There you have it! A perfect start to your inbound marketing journey with real estate buyer personas.
But wait! Don't leave yet!
If you are interested in knowing the exact way of crafting buyer personas for your real estate business, we have for you a free downloadable powerpoint presentation.
Inside the PPT, we have included a persona completely filled and ready just for you.
It will give you a clear understanding of how to go about building your other personas and plan out your marketing strategies based around them. Download your template by clicking the button below.
Finally, if you are looking to work with one of the best creative HubSpot partner agencies in Pune, India to build your business in a sustainable way, give us a try!
Book your Free Consultation with us today!