Some founders build products. Some build businesses. A few, like Rahul Shah, build systems of excellence that transcend industries. This is the story of one ...

Brand-building isn’t just about selling a product. It’s about structuring a vision, creating belief, and launching a movement rooted in brand purpose. Someti...

Milk is one of the most essential foods in Indian households. Yet over the years, it has become one of the most debated and adulterated items on our tables. ...

In today’s brand-driven economy, success is about why consumers believe in you. At Seagull Advertising, a leading branding and advertising agency, we’ve seen...

The blog surely won’t be as boring as the title, we can assure you that. Our SEO guy just hit the creative block, probably. Now, why is the SEO guy supposed ...

A creative branding agency faces many such situations where a client suggests using a different colour palette or something that is not befitting the brand g...

In today’s modern world, you are not just selling a home, you are selling a lifestyle. Gone are the days when a simple advertisement or a leaflet could do th...

From the thousands of brands that bombard you with their communication, how many do you actually remember? Not many, right? Most of these brands get lost ami...

Here’s an interesting thing – the full form of FMCG is Fast-Moving Consumer Goods. Well, the reason why this is interesting is that the brand strategy ...

As perceived by many, brand strategy is not a one-time thing. You must evolve and change your brand strategy when the need be. That is exactly what any top a...