If you thought creating a brand that resonates with your audience is a tough task, maintaining brand consistency is even tougher. In today’s highly competitive market scenario, it becomes extremely crucial for any brand to maintain a consistent image, to create a better recall value and earn the loyalty of their customers for a long time. In this blog, we will take a look at why is brand consistency important, and how to achieve this goal. In addition, we will also explore the advantages of onboarding Seagull Advertising Agency - one of the leading branding companies in Pune. Read on!
When we say consistency, it is not just about aesthetics, it is more of a strategic decision that has a strong impact on the performance of your business. Brand consistency establishes trust, and communicates reliability, and professionalism. It provides customers with a sense of familiarity and makes your business stand out amidst the competition. Here are a few advantages that answer our fundamental question - why is brand consistency important?
Brand consistency ensures that your brand immediately catches attention, and is easily recognisable. For example, iconic brands such as Coca-Cola, Volkswagen and Apple are easily recognisable because of the brand consistency they have maintained through their logos, colours, and messaging across all touchpoints. Brand consistency helps in brand recall.
Brand consistency communicates stability and reliability. When you have a consistent brand image, your customers are more likely to put their valuable trust in you.
Brand consistency conveys professionalism. This can significantly impact, or rather improve the perception your target audience has about your brand, as brand consistency conveys that your brand is well-organised and professional.
In a market saturated with an array of options, a consistent brand helps your business stand out by being different from your competition. It conveys that your brand is unique and encourages customers to choose you over your competitors.
Now that we have answered the question, why brand consistency is important, let’s take a look at how you can maintain brand consistency.
You will have to maintain brand consistency across touchpoints. This essentially means that you will have to pay attention to online and offline touchpoints to ensure that your brand is consistent.
Here are a few strategies by Seagull Advertising Agency that will help you in maintaining brand consistency.
This decides how your brand will be represented. Brand guidelines typically include specifications for logo usage, colour codes, typography, tone of voice, and more. Distribute these guidelines to everyone involved in branding and marketing of your products.
Have ready-made templates for social media posts, email newsletters, and other content to maintain design consistency.
This ensures that your messaging is aligned and consistent across all platforms.
Regularly review your campaigns to ensure they are getting the desired results.
Your employees too might have the same question - why is brand consistency important? Train them well on how to maintain brand consistency, so that they represent your brand in the desired manner.
If you are still not sure why is brand consistency important, and wish to explore the best branding strategies for your brand, get in touch with Seagull Advertising agency. Seagull Advertising agency prides itself on crafting robust brand launch strategies for its clients. With a rich legacy of 27 years, Seagull Advertising agency has helped over 100 brands soar high and grow better.