2018’s upcoming trends by Healthcare Marketing Agency

Ok. It is a little late to post the trends of anything for the current year. But better late that never, right? So with this spirit, the Digital Marketing team at Seagull, Pune’s award-winning marketing agency, shares its insights on what could be the trends...

How A Marketing Agency Reinvented A Real Estate Location?

How A Marketing Agency Reinvented A Real Estate Location?

Real estate is the sector with arguably the most cliched of advertisements. Find hard to believe it? All you have to do is the next time you head out, just notice any of the property ads on hoardings. Chances are, 9 out of 10 ads would talk on the same lines. “Save...

How Brand Design Consultancy can uplift your brand?

How Brand Design Consultancy can uplift your brand?

Let’s start with busting the most common myth. Brand Design is not just about making a brand merely good-looking. It is the personality of your brand. It is what your brand stands for. It is a tool communicate and establish a brand-consumer relationship. A...

6 Major Types of Retail & Environmental Design

6 Major Types of Retail & Environmental Design

Retail and Environmental Design is mainly divided into six major categories: Retail Experience, Exhibition Design, Signage System, Visual Merchandising, Interior Graphics and Implementation. A clear understanding of these categories individually will contribute to...

Why invest in an integrated advertising approach?

Why invest in an integrated advertising approach?

Image source: Saatchi-advertising The basics of integrated advertising Integrated advertising is an approach to create a unified and seamless experience for the consumers; it’s like a well-oiled automobile in which every part is utilized to take the passenger forward,...

FAME, CREATIVITY AND TRUTH IN ADVERTISING

FAME, CREATIVITY AND TRUTH IN ADVERTISING

As of the twentieth century, marketing has come into its own as a science. We now know that the most profitable marketing campaigns achieve two goals: increase sales volumes and increase pricing power. We know that emotional campaigns outperform rational campaigns in...

Is Facebook the end-all of Digital Advertising?

Is Facebook the end-all of Digital Advertising?

It’s been 12 years since Facebook started, and since then, it has had a book, movie and even a child named after its ‘like’ function! That’s not a feat many 12 year old digital forums can boast of, but Facebook is not just any ordinary forum; with over a billion users...

When Gaming and Branding Collide

When Gaming and Branding Collide

Only people living under a rock would not have heard about the latest gaming phenomenon called Pokemon Go. There’s enough written about how this is the new frontier in gaming and how the generation that grew up watching the cartoon series is now being converted into...