Branding Idea:

AHA Lifestyle

Brand Building Objective:

To build Nivasa as the most trusted name for honest, approachable homes that bring people together, a brand known for simplicity, community living, and everyday comfort that feels truly yours.

Strategic Direction:

Seagull’s strategic direction for Nivasa is to position it as the brand of everyday joy. A home buying experience rooted in simplicity, warmth and thoughtful details where families discover honest homes filled with natural AHA moments.