Branding Idea:

Sada Sukhi Raho

Brand Building Objective:

To strengthen Kohinoor Group’s legacy as one of Pune’s most trusted and dependable real-estate developers by bringing their philosophy Sada Sukhi Raho to life across every customer touchpoint. The objective is to create a brand world where long-term happiness, thoughtful design, customer-first processes, and community well-being are at the centre of every project, whether residential, commercial or service-led.

Strategic Direction:

Seagull’s strategic direction is to evolve Sada Sukhi Raho into a holistic brand ecosystem that influences every layer of communication, design & experience.

By crafting differentiated narratives for premium residential projects (Kaleido, Satori, Central Park, Smartville, Serenity), next-gen commercial developments (KWT, KBT) & customer-care initiatives (SSR Helpdesk), Seagull builds a cohesive identity rooted in reliability, happiness, and premium living.

The overarching strategy is to make Kohinoor the brand people instinctively associate with trust, thoughtful design, community warmth, and long-term happiness ensuring every communication helps families and businesses move toward a life of "Sada Sukhi Raho."