Sonam Srivastava

With over 17 years in the advertising industry, Sonam is dedicated to building and scaling brands sustainably across several clients in diverse sectors ranging from retail and FMCG to edu-tech, B2B and fintech. Defined by her knack for being an insight digger and a creative storyteller, her strategic approach is rooted in intensive customer research and market trends, enabling her to translate requirements into breakthrough Go-To-Market (GTM) strategies and performance-driven communication. Beyond her strength in integrated strategy, merging mainline, BTL, and expert digital marketing, Sonam is instrumental in full-scale campaign execution and operational excellence, leveraging a PG degree in Mass Media Studies and an Executive Certification from IIM Ahmedabad to build and mentor high-performing teams across strategy, creative, and digital departments, ensuring every idea is brought to life by getting things done with a hands-on focus on execution as the core of possibility.