Rohit Chinchanikar Founder | Vardi Store

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Rohit Chinchanikar Founder | Vardi Store

This wasn’t just a podcast conversation.

It was a lesson in purpose-led brand building.

In this episode of Cheers to Ideas, Rohit Chinchanikar, Founder of Vardi Store, talks to us about the heart of his brand Vardi – built on patriotism, sustainability, and a commitment to giving back to wounded soldiers of war.

We speak about:

  • How purpose shapes brand behaviour
  • Why conviction matters more than scale
  • And what it means to build a brand that stands for something larger than itself

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