As perceived by many, brand strategy is not a one-time thing. You must evolve and change your brand strategy when the need be. That is exactly what any top a...

To excel in the market and race ahead in the advertising, brands often run behind national agencies catering to global brands. While there is nothing wrong i...

Did you ever ponder upon what a brand actually is? It is definitely not just a craftful logo or an intriguing tagline. A brand is the essence of a company—th...

Every business, regardless of its size or industry, grapples with the challenge of distinguishing itself from the crowd. This is where the magic of branding ...

Branding for Profit Seminar: Elevate Your Business with Seagull Advertising On 7 June 2024, Seagull Advertising Agency motivated aspiring brands to say cheer...

Clients could at times be precise, and at times, go on and on about their requirements. And in both these cases, it becomes crucial for you to comprehend and...

Your brand is not the only one out there! There are a hundred others vying for the attention of the same target audience you wish to capture. Now that is one...

Most of the brands today, focus on just product features and pricing strategies to stand out in the extremely competitive market of today. While we do agree ...

A company’s success isn’t measured only by its clientele or achievements To a vast extent, it is also calculated by the pride, satisfaction and l...

The first thing on every entrepreneur’s mind today is to carve out a distinctive and positive brand identity that will resonate with their audience, and righ...