Influencer marketing has evolved into a multi-billion-dollar cornerstone of modern brand strategy. From mega-celebrities to niche micro-creators, influencers now shape...

In a world obsessed with data, founders need something more timeless: intuition. Clicks. Likes. Open rates. CAC. ROI. We measure everything. In today’s business world,...

In a world where attention is fleeting and competition is fierce, brand purpose becomes the most powerful differentiator. More Indian founders are waking up to a criti...

You’ve spent weeks, maybe months, perhaps even years, refining your product. You’ve assembled your team, sorted out the infrastructure, handled the funding, and tied d...

Some founders build products. Some build businesses. A few, like Rahul Shah, build systems of excellence that transcend industries. This is the story of one such found...

Brand-building isn’t just about selling a product. It’s about structuring a vision, creating belief, and launching a movement rooted in brand purpose. Sometimes, that ...

In today’s brand-driven economy, success is about why consumers believe in you. At Seagull Advertising, a leading branding and advertising agency, we’ve seen this shif...

A creative branding agency faces many such situations where a client suggests using a different colour palette or something that is not befitting the brand guidelines ...

As perceived by many, brand strategy is not a one-time thing. You must evolve and change your brand strategy when the need be. That is exactly what any top advertising...

To excel in the market and race ahead in the advertising, brands often run behind national agencies catering to global brands. While there is nothing wrong in trying t...