What is Local SEO?
Local SEO can also be known as local search engine marketing. Local SEO is a process of optimising your online business presence (by promoting services and products) to attract local customers. Local SEO services are useful to increase website traffic and business leads. It also plays a vital role in brand awareness from local business search.
People use various search engines such as Google, Yahoo, Bing, Apple Maps and more to collect the relevant information for local search. And search engines depend on local content, social media accounts, links and citations built on local business directories.
According to statcounter, Google comprises 98.5% search engine market share in India (April 2020 Statistics).
Why is Local SEO Important?
Here are some interesting facts about Local SEO. Source: HubSpot
- 46% of all Google searches have local intent.
- 97% of people learn online about a local company.
- By 2021-22, mobile devices will influence higher than $1.4 trillion in local sales.
- "Close by" or "Near me" kind of searches grew by more than 900% over the last two years.
- 92% of searchers will choose businesses on the first page of local SERP.
So, these statistics showcase that a robust local SEO marketing strategy is vital in driving more prospects and customers to your business.
What are Local SERPs (Search Engine Results Pages)?
Local businesses need to improve their traffic by appearing in the local pack. Local pack or 3-pack is a block of three local business listings appearing in the google search results to fulfil your query. Below is the local pack for the search term 'coffee shop near me':
What are the Primary Local SEO services?
- Website localisation
- Business Listing / Citation building
- Claiming your Google My Business (GMB) page
- Managing customers ratings and reviews
- Getting relevant and quality backlinks
Benefits of Local SEO Services
- Citation building in local directories helps to build online visibility
- Local SEO generates more targeted traffic for relevant search terms
- Targeted traffic leads to more customers
- GMB optimisation helps to enhance Google Map visibility. Plus, it builds brand trust in the market
- Quality backlinks prove you as a trusted source of information
What to do to Rank well in Local Search?
Implement the following local SEO tips to make a strong presence of your business in the local pack:
- Claim and optimise GMB listing
- Make your website Mobile friendly
- Ensure NAP(Name, Address, Phone Number)Consistency
- Do proper On-Page SEO - Optimise URL, meta title, meta description, headers and content
- Add location pages
- Write high-quality local content
- Add unique keywords to the content related to your niche and location
- Improve your website internal linking structure
- Earn relevant and authority backlinks
- Create and optimise online citations
- Optimise and engage in social media accounts
It’s ok if you are not technically sound to perform all the SEO tasks by yourself. Why not hire experts to do your job?
Who can help me with Local SEO services in Pune, India?
Seagull Advertising is one of the best and renowned local SEO marketing firms in Pune.
- We can help you with keyword tracking and understanding the current rankings
- We can help you in building online citations for your business ensuring NAP consistency
- Help you to optimise current business listings too
- Build and optimise GMB listing
- Manage your reputation by tracking and replying online reviews
Visit our website for more information. www.seagulladvertising.com