Branding Idea:

India ka Goodness Booster

Brand Building Objective:

Urja was created with a simple and powerful intent. People across India seek products that do more than satisfy hunger; they want foods that uplift their energy, support well-being, and add positivity to their daily lives. The objective became to position Urja as the dairy brand that brings natural goodness and everyday vitality to families, turning nutritious choices into moments that fuel a better, more energetic life.

Strategic Direction:

Seagull’s direction is to shape Urja as the spirited and uplifting brand within the Kutwal Foods portfolio. While most dairy brands focus on purity or tradition, Urja stands for the energy that keeps India moving. Our approach was to build a brand world where taste, nutrition and emotional positivity come together with clarity. Through a strategy-first launch framework and purposeful identity creation, we position Urja as the brand that boosts India’s day with natural goodness and honest vitality.