Branding Idea:

Branding Idea: Rich Taste of Dubai

Brand Building Objective:

People feel a sense of joy when they experience the finest international-quality chocolate. That’s where our role began — crafting a brand positioning that reflects high-quality, premium chocolates curated and crafted in Dubai. From this insight, the branding idea was born: The Rich Taste of Dubai.

Strategic Direction:

To establish the brand as a premium gourmet brand, we began by designing rich, standout packaging for our hero products — Barquillos in five flavours and Dubai’s iconic Kunafa chocolate. We extended this premium identity by designing delivery vans with distinct visual treatments highlighting each flavour.