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ABOUT THE BOOK

Vietnam – A Nation of Memories is a brand wisdom journal that reflects Vietnam through the eyes of a brand strategist. Authored by Sameer Desai, the book captures the emotional, cultural, and behavioural essence of Vietnam as experienced across its streets, spaces, symbols, and everyday moments. Through iconic places and lived observations, it uncovers how memory, identity, and culture quietly shape the way nations and brands are perceived and remembered. This is not a travelogue or a historical account. It is a reflective exploration of place branding, cultural storytelling, and brand behaviour. Each chapter distills insights from Vietnam’s landscapes and lived realities, translating them into lessons for the creative, business, and brand-building communities in India and beyond.

Blending sharp brand thinking with evocative imagery and cultural narratives, Vietnam – A Nation of Memories invites readers to see branding not as promotion, but as behaviour rooted in truth, memory, and meaning. It is the first book in the Branding Beyond Horizons series for those who believe that the strongest brands like nations are built on emotional resonance rather than surface visibility.

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ABOUT THE AUTHOR

Sameer Desai

Strategist. Mentor. Brand Builder.

Founder & Managing Director, Seagull Advertising

Sameer Desai brings 30+ years of expertise in advertising, branding, and marketing, empowering entrepreneurs, SMEs, and established businesses to transform into brands that truly connect and inspire trust. As the visionary behind Seagull Advertising, one of Pune’s most respected independent agencies, Sameer has pioneered the proprietary Three-Wings Framework: Wings for Profit, Wings for Design, and Wings for Reach, a process-driven approach to brand building rooted in emotional truth and strategic clarity.

The Vietnam Brand Book reflects Sameer’s deep belief that every business deserves to fly by owning its unique story and cultural heritage. This book is a celebration of Vietnamese brands’ spirit and creativity, distilled through the Seagull lens to inspire Indian and global brand practitioners alike. It is not a travel diary, or a history book. It is a brand wisdom journal and a guide to uncovering what creates meaningful brand connections beyond products, a manifesto for purposeful branding that drives business growth and cultural resonance.

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Total Payment Summary
Book Price × 1 ₹ 799
GST - NA ₹ 143.82
Amount Payable ₹ 942.82