GROWTH CHANNEL : TOKRI : CASE STUDY

BUSINESS OBJECTIVE
To create hype about tokri.com to convert traditional buyers interest
into action to generating online buying via downloading the app.

BUSINESS SOLUTION
Sabse Bada Rupaiya Festival

PLATFORM USED
Digital, Print, radio & Outdoor

BUSINESS RESULTS
No of Missed calls on Tokri’s hotline number- 15,000
Number of App downloads – 13000
Number of orders placed – around 1800