GROWTH CHANNEL : SYMBIOSIS : CASE STUDY

BUSINESS OBJECTIVE
While the top 3 Symbiosis Institutes SIBM, SCMHRD and SIIB, received 20,000 applications on an average, the other 8 institutes were receiving only 1000 applications each on an average.

BUSINESS SOLUTION
The SNAP Test. An all-India entrance test for Symbiosis management programs, held across 21 cities in India. Visual Idea – The SNAP Compass

PLATFORM USED
Print, Digital, Direct Marketing & Activations

BUSINESS RESULTS
Year 1: 40,000 applicants. Average applicants per Institute: 3,000

Year 2: 75,000 applicants. Average applicants per Institute: 4,000

Year 3: 110,000 applicants. Average applicants per Institute: 5,000