THE
KOLI
COMMUNITY
BRAND
BOOK

600 years of culture, resilience, and pride

Launched at ICAR-CIFE, Versova
Koli Community Brand Book
Koli Fisherwoman

ABOUT THE BOOK

The Koli Community Brand Book documents the journey of Koli Fisherwomen in Mumbai shaped by six centuries of living by the sea, carrying knowledge through generations, and sustaining livelihoods through trust, hard work and deep expertise.

In addition, this book also brings forth the progress of the Koli fisherwomen, as they strengthen themselves through collective ownership, organisation, infrastructure, training, identity and market readiness through DPCL, with enabling support from Vrutti.

PURPOSE

The book serves two clear purposes:
First, it is a proud record of what the Koli community, DPCL and Vrutti are building together: a milestone that deserves to be documented, celebrated and shared.

Second, it is a practical guide for other communities, producer companies, NGOs, funders and ecosystem partners who wish to build community-led brands with dignity, credibility and long-term value.

In doing so, the book hopes to demonstrate that a strong brand, when built around a community is not created from the outside. It is revealed, organised and lived.

ABOUT THE AUTHOR

Sameer Desai

Strategist. Mentor. Brand Builder.
Founder & Managing Director, Seagull Advertising

Sameer Desai has spent 30+ years in the world of advertising, branding and marketing, helping entrepreneurs, SMEs and established companies turn their businesses into brands people trust.

As the Founder of Seagull Advertising, he has built one of Pune’s most respected independent creative agencies, known for its process-driven approach: Wings for Profit, Wings for Design and Wings for Reach.

His work with the Koli community marks a meaningful point in that journey, as an opportunity to apply the discipline of branding not in service of commerce alone, but in service of a community’s dignity, identity and future.

Over the years, Sameer has worked across industries, guiding more than 150 businesses, from real estate, healthcare and retail to FMCG, B2B and community brands, always with a single belief:

Every Business Deserves To Fly
Sameer Desai

Pre-Book to get a limited series author-signed copy.

Fill Your Details
Please enter your full name
Please enter a valid email
Enter 10 digit mobile number
Please enter company name
Select number of copies
Enter valid 6 digit pincode
Enter delivery address
Total Payment Summary
Book Price × 1 ₹ 3500
GST - NA ₹ 0.00
Amount Payable ₹ 3500