Podcasts have been gripping audiences from everywhere, and there has never been a better time to start podcasting. Many business owners, entrepreneurs and marketers ar...

There are over 326 million average monthly twitter users globally to share your content with. Every day about 500 million tweets are sent on Twitter. The audience you ...

Human resource earlier used to be a service organisation, but now, it’s strategic. It can use data analytics to ask and answer vital questions about the future o...

What is a Meme? Memes can be funny images, videos or even well-structured texts that are shared on social media with the intent of sharing humour. You can make a meme ...

Sometime in February 2013, I was in Delhi attending the India chapter of Ad: Tech. It was a first for me – being part of a global digital marketing conference – and fr...

What is Local SEO? Local SEO can also be known as local search engine marketing. Local SEO is a process of optimising your online business presence (by promoting servi...

Insta Stories or IG Stories are the new real-life-reel that lets you showcase the moments you wish to share with your IG pals. Moreover, it allows you to doodle, put b...

Performance marketing is an integral part of today’s digital marketing landscape. However, one must be prudent when it comes to selecting the right platform, which can...

In order to ace your search and online visibility, you need all the help you can get. There’s simply no way your in-house marketing team can stay on top of Google’s ev...

It’s alright if you don’t have a website for your business. There are various ways to maintain and grow your online business presence. Let’s have a l...