The core principle of design is to simplify and tell a brand’s story in a way that connects emotionally with the customer. To understand this better – Guess the ...

A brand is remembered for a high-quality product, excellent service, fine care and most importantly a strong brand identity. Brand identity is how the brand wants to p...

No one can deny the rise of inbound marketing and the decline of outbound marketing. Here is how the marketing budget looks like, as per company size – Image Sou...

In many ways, leads have become the bread and butter for any business and there are various ways to convert a customer into a potential lead. Whether it is through wor...

I have a habit of reading the late-night news on my cell phone just before hitting the bed. While social scientists may opine that using a mobile phone late at night c...

In the old world of information scarcity, “lead generation” had a definite answer which described it as a process where marketing found the names of potential buyers a...

Did you know: 61% of marketers say generating traffic and leads is their top challenge. (Source: HubSpot, 2018)   According to the 2018 State of Inbound report, a...