WE BELIEVE POWERFUL, EFFECTIVE, AND INSPIRED DESIGN CAN GROW BRANDS,
SHAPE CULTURES, RESHAPE NATIONS, GIVE BIRTH TO CULTS AND MOULD NEW GENERATIONS.
Our Design service helps brands grow by creating a brand language that connects emotionally to the target audience, delivering a powerful first impression, improving shelf throw, and creating a unique identity with a high memorability quotient. Seagull’s design service offers solutions that are specifically created with the brand’s growth in mind. So whether it is logo design, brand colors or brand language every factor is carefully thought through to give the brand an edge in the market place and fulfil the brand’s growth objective. We believe powerful, effective, and inspired design is the key to help brands grow constantly.
DESIGN METHODOLOGY & PLANNING
Design Research : Design Language : Problem to Solution
BRAND IDENTITY DESIGN
New Brand : Re-Branding : Brand Revitalisation : Brand Re-fresh : Digital Design : Brand Collaterals : Merchandising Implementation : Brand Guidelines
Packaging Architecture and System : Packaging Form and Design : Packaging Simulation : Implementation
RETAIL & ENVIRONMENTAL DESIGN
Retail Experience : Exhibition Design : Signage System : Interior Graphic : Visual Merchandising : Implementation
THE DESIGN PROCESS
STEP 1 BIRDS EYE VIEW WORKSHOP
The first step of the process focuses on familiarisation and understanding the business and the opportunity/challenge
STEP 2 DESIGN CHALLENGE
The second step of the process focuses on creation of hypotheses relevant to the target customer groups with the objective of identifying the opportunity the business will pursue
STEP 3 DESIGN WINGS
The third step of the process is analysing the customer feedback and finalising the design brief
STEP 4 DESIGN FLIGHT MAP
The fourth step of the process is the detailed list of customer touch points for the design to synergise and come to life
STEP 5 DESIGN EXECUTION
Finally the creative idea presentation, finalisation and execution of the solution
BLC had a very clear vision for executing the branding plan. Their idea of sabse bada rupaiya was a great success. Today, even after a year people still talk about this great idea.
NINAD DHOK & AKSHAY DHOK
CO-FOUNDER, GREEN SALUTE
It’s absolutely fantastic the way that our brand has been presented. It cannot get better, and the market has received this extremely well.
FOUNDER, FLAVOURS OF MY CITY
Meticulous planning based on extensive consumer research by Seagull, helped FOMC expand customer base and move up to the next level.
FOUNDER, BEAUTIFUL MINDS
Seagull’s creative process helped capture the true essence of our brand in a very appealing way.
CEO, MAPLE SHELTERS
What a comeback for us. They have given us the solution to overcome the challenges as a Brand Aapla Ghar in Affordable Housing. We are thrilled for their Business Idea, Media-mix for Lead Generation. The recent #MahilaHousingDay campaign is commendable! Hats Off to Lead Universe Team.