• Tork motorcycles

IF YOU’RE LOOKING FOR PROFESSIONAL
EXPERTISE TO CREATE A BRAND
STRUCTURED FOR GROWTH, YOU’VE COME
TO THE RIGHT PLACE

The Seagull Brand Planning team is a specialist in creating brands that have been built for growth. This expertise spans brand launches, re-launches and even revitalization of stagnant brands. Seagull Planning focuses its efforts in preparing the brand for growth by creating plans for a variety of objectives such momentum building, expanding the customer base, market consolidation and unlocking the hidden potential of brands. The team leverages its skill of identifying customer insights that can propel a brand towards growth. This skill has been honed by a team that has worked on over 150 brand launches till date, spanning across a variety of industries. This experience helps a new brand mitigate the significant risks that come as a part of the effort of launching a brand.

THE BRAND PLANNING PROCESS

THE WINGS FOR PROFIT BRAND LAUNCH PLANNING PROCESS:

Our Systematic 3 stage brand planning process is broadly classified into 3 key segments – Brand Challenge (BC), Brand Wings (BW) and Brand Flight Map (BFM). The process focuses on creating a brand that is prepared for growth.

PLANNING PRODUCTS

1. DETAILED BRAND PLANNING:

i. A 3 month, high intensity brand planning exercise ideally suited for New Brands looking to strategically launch their product or service.
ii. This 2 city planning exercise covers competition, sales channels, and customers.
iii. Customer interactions happen twice over the course of the project, to validate insights.
iv. A detailed Brand Flight Map report covering Branding Recommendations and Customer Acquisition recommendations is submitted that covers the crucial touch points for the brand.

2. WINGS FOR PROFIT PLANNING:

i. An insightful 2 month brand planning exercise also suited for businesses looking to re-launch an existing product or service in a new market.
ii. This 1 city planning exercise covers competition, sales channels and customers.
iii. Customer interactions happen twice over the course of the project, to validate insights.
iv. A detailed Brand Flight Map report covering Branding Recommendations and Customer Acquisition recommendations is submitted that covers the crucial touch points for the brand.

3. ACCELERATED WINGS FOR PROFIT:

i. This quick-fire 1 month brand planning exercise also suited for businesses looking to re-launch an existing product or service in an existing market.
ii. This 1 city planning exercise covers competition through secondary study and customers.
iii. A Brand Flight Map report covering Customer Acquisition recommendations is submitted.

CLIENT SPEAK

NEERAJ KANSAL

FOUNDER, TOKRI.COM

BLC had a very clear vision for executing the branding plan. Their idea of sabse bada rupaiya was a great success. Today, even after a year people still talk about this great idea.

CLIENT SPEAK

PREETH PADMANABHAN

FOUNDER, FLAVOURS OF MY CITY

Meticulous planning based on extensive consumer research by Seagull, helped FOMC expand customer base and move up to the next level.

BRAND PLANNING CASE STUDIES

OUR CLIENTS

RETAIL

FMCG

ECOMMERCE & TECH

REAL ESTATE

AUTOMOTIVE

ENGINEERING

MEDICAL

TRAVEL

GREEN BUSINESS

LIFESTYLE

FINANCE & CONSULTING