Seagull’s expertise in brand planning is the result of having built several brands on its proprietary tool, Wings4Profit or W4P.
Wings4Profit is the bridge that will connect your brand to your consumer and help your brand achieve the desired business objectives.
It is designed to find answers to key questions that define what business your brand/company is in, identify profit opportunities, underline the challenges or opportunities for your brand. It involves consumer research to discover a powerful consumer insight and creating a potently ‘word-of-mouthable’ branding idea based on this insight.
An idea that your consumers connect to instantly, since it is created around a strong, real life insight.