Let’s start with busting the most common myth. Brand Design is not just about making a brand merely good-looking. It is the personality of your brand. It is what your brand stands for. It is a tool communicate and establish a brand-consumer relationship. A relationship that will help your brand be recognized and get chosen from the clutter of competition. Though being a crucial part of a brand’s marketing efforts, design is an unsung hero. An integrated brand design consultancy can help a brand leverage and unlock the true potential of its marketing and communications. It can help your brand with the right design so that your brand can reap the following benefits.
Strong brand image through logos
Symbols such as logos are graphical representations of brand identity and are key to building a brand image and central to a consumer’s brand perception. Strong symbols can accumulate significant cultural capital that is understood across different markets. And repetition of icons and symbols leads to a strengthening of brand image over time, like Nike.
Connecting with consumers emotionally
Your brand design is the primary mode of communication between consumers and your brand. And it is this constant contact that helps develop and evoke emotions about your brand inside consumers, over time. For example, the Apple logo. Though Apple is in the business of computing and electronic devices, its logo now evokes entertainment and class alongside its core competency.
Easing consumer decision-making
A distinct and consistent brand identity eases the decision making of consumers. Marketers should prioritize the development and management of a brand’s assets, such as colour, logo, slogan, tone, and tunes, which are unique and easy to communicate. These elements should be used prominently at point-of-sale communications to ease selection of your brand over competition.
Influence customer subconsciously
Colour is a powerful subconscious driver of brand identity. Among all the reasons why customers prefer a brand over others, colour can account for up to 85% of the reason. It can also increase brand recognition by 80%. Many product categories have signifying colour codes and following them can quickly help your brand’s product to associate with the category. However, a brand must challenge color conventions in order to stick out from competition whenever required.
Easy recognition among competition
A well-designed visual identity is increasingly important, because now-a-days, brands are not just competing with rival brands. They are also competing with growing media fragmentation and dwindling attentions spans, owing to which brands are just glanced at briefly. This hinders the relationship-forming process. Visuals are therefore more important than ever to convey brand identity immediately and instinctively.
Driving business growth
Brand identity is a design system that communicates the brand idea consistently through product, packaging, and every customer touchpoint including website and retail store. A P&G study conducted from 2006 – 2009 demonstrated that design-driven brands create more shareholder value, thus quantifying the financial impact of a consistent design system at the heart of a successful brand identity and image.
Having the right brand design can help your brand more ways than you can imagine. Seagull Design is an integrated design consultancy that helps brands grow by creating a brand identity and language that connects emotionally with its target audience. Thus, delivering a powerful first impression, improving shelf throw, and creating a unique identity with a high memorability quotient. If you wish to get your brand established or revamped or know about the services, you can check out the website.