Why invest in an integrated advertising approach?

Why invest in an integrated advertising approach?

Image source: Saatchi-advertising The basics of integrated advertising Integrated advertising is an approach to create a unified and seamless experience for the consumers; it’s like a well-oiled automobile in which every part is utilized to take the passenger forward,...

FAME, CREATIVITY AND TRUTH IN ADVERTISING

FAME, CREATIVITY AND TRUTH IN ADVERTISING

As of the twentieth century, marketing has come into its own as a science. We now know that the most profitable marketing campaigns achieve two goals: increase sales volumes and increase pricing power. We know that emotional campaigns outperform rational campaigns in...

Is Facebook the end-all of Digital Advertising?

Is Facebook the end-all of Digital Advertising?

It’s been 12 years since Facebook started, and since then, it has had a book, movie and even a child named after its ‘like’ function! That’s not a feat many 12 year old digital forums can boast of, but Facebook is not just any ordinary forum; with over a billion users...

When Gaming and Branding Collide

When Gaming and Branding Collide

Only people living under a rock would not have heard about the latest gaming phenomenon called Pokemon Go. There’s enough written about how this is the new frontier in gaming and how the generation that grew up watching the cartoon series is now being converted into...